
This is just a quick overview. I see this site as a skeleton which I am planning to flesh out over time. I plan to write detailed reviews for all of these places individually, and their various locales around Seoul.
ZARA www.zara.com

If you are familiar with Zara from any other country, I think you will find it the same here. There are a lot of stores around Seoul (I've been to the ones in Myeongdong and COEX). They are huge and have an EXTENSIVE range of reasonably/ fairly priced clothes. They have everything from coats, shoes, business suits, accessories, T-shirts, jeans, shoes and casual-wear. Because their range is so wide, they usually have pretty good sales, too. I really like Zara, their stuff is fashionable without being overly-trendy and seasonal like MANGO or Forever 21. The clothes fit well, but you get what you pay for with quality. Sizing is European, so you will need to go up a size if you are American.
- Quality: B (depends)
- Price: Reasonable
- Sizing: XS-XL
MANGO
www.mango.com

MANGO is very similar to ZARA, except the quality of the design and manufacturing is nowhere near as good, in my opinion. Many things I have bought from MANGO have gotten holes in them quite quickly and also become quite dated.
- Quality: C-
- Price: Reasonable, a little overpriced for the quality
- Sizing: XS-XL (European)
ITAEWON

Itaewon is a street of shops. It is particularly good if you are looking for tailoring, formal wear, plus-size, sports shops, or leather. There are quite a few surplus stores with lots of brand name stuff at discount prices. If you dont digging through piles of clothes try Victory Silk or the Underground Market (next to MacDonalds).
Quality: Varied
Price: Varied
Sizing: XS-XL (a lot of plus size shops, I have been to OKBT - great stuff!)
APKUJEONGRO/ GAROSUKIL
There are a lot of little boutiques in and around Apkujeong which are worth a look at. Prices, quality and styles will vary, but if you like to browse/ window-shop it can be worth it. Most of it is what I would call Korean-feminine, but there is some nice stuff out there. Apkujeong also has quite a few free standing brand name shops, like Guess, Levis, Sketchers, etc.
Quality: Varied
Price: Reasonable
Sizing: Varied - a lot of the boutiques are Korean "Free Size"
DONGDAEMUN
http://www.donami.or.kr/English/
Dongdaemun is Seoul's renowned shopping district. There are several high rise buildings with floors and floors of little booths of clothes, shoes and accessories. The range is mind-boggling. Chances are, if there is something you are looking for, you will be able to find it any Dongdaemun. The best buildings for retail shopping are DOOTA and Migliore (they're right next to each other). But there are also other buildings for sewing supplies, costumes, wholesale, leather and most other things you can think of.
Quality: Varies and will depend on price
Price: Cheap, Reasonable. Some brand goods are expensive.
Sizing: Stalls inside the main retail clothing buildings will probably work in Korean size, and usually stock 44-77 (0-2 ~ 6-8 US). However, times are changing and many stores are advertising larger sizes.
UNIQLO
http://www.uniqlo.kr
UNIQLO is a Japanese jeanswear/ casual store which is reasonably priced. The stuff is basic, and not too trendy, but nice. Great place for basics/ jeans.
Quality: B
Price: Reasonable
Sizing: XS-XL (The largest jeans I saw were 28")
DEPARTMENT STORES:
Department stores in Korea have a really good range of Korean and international brands. The range is extensive, and the quality is high, but so is the price. Most clothes will be designed for Koreans and be sized accordingly. They also have good sales.
Quality: A (depends)
Price: Expensive
Sizing: 44-77
HYUNDAI
http://www.ehyundai.com/portal/company_info/english_main.jsp?pSiteMapId=0110010000
LOTTE
http://www.lotteshopping.com/
ONLINE:
www.gmarket.co.kr
Gmarket is available in English and basically you can find anything you want on there and have it delivered.
Quality: B (depends)
Price: Reasonable
Sizing: XS-XL
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